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Growing your business on Innovation and Creativity

Growing your business on Innovation and Creativity

“Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art.” – Andy Warhol. This is an important message that must be mastered by leaders and managers of different businesses. Business is art and art is creativity, so to achieve […]

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Coca‑Cola unveils new five year vision for soft drinks

Coca‑Cola unveils new five year vision for soft drinks

Coca-Cola Enterprises launched a new report with their five years vision for soft drinks market. One of the main findings in the report is the identification of six key specific consumer occasions, or ‘moments’, that if fully realised can deliver significant incremental growth to the category. These include …

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Canadean’s Innovation in Non-Alcoholic Beverages Congress

Canadean's Innovation in Non-Alcoholic Beverages Congress

We are very glad to announce that at 8-9th of October 2013 we will be speaking in Canadean’s Innovation in Non-Alcoholic Beverages Congress. Here is what we will talk about: Fighting preventable lifestyle diseases with functional drinks • The threats and tendencies of lifestyle diseases in the present and future •…

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Personalized nutrition and the future of beverage industry

nutrigenomics and personalized nutrition

Have you ever heard about the science of nutrigenomics? No? I thought so. Wikipedia explains that nutrigenomics is a branch of nutritional genomics and is the study of the effects of food and food constituents on gene expression. This means that nutrigenomics is research focusing on identifying and understanding molecul…

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Nutraceutical startups will change beverage industry

Nutraceutical startups will change beverage industry

It is well known how start-up activity and entrepreneurship can contribute the economic growth and what enormous long term impact they leave by creating these benefits: 1) Higher start-up activity provides new opportunities in a non-hiring economy. 2) It is an additional tool to develop well-rounded individuals with hig…

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