What you need to know about importing alcohol into the United States

Importing Alcoholic Beverages into the US

If you’re thinking about importing alcohol into the United States, becoming familiar with the legal environment and accompanying rules and regulations is essential. Imported alcoholic beverages fall under the rulings of the Alcohol and Tobacco Tax and Trade Bureau (TTB), the Federal Food and Drug Administration (FDA) an…

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Why A Business Strategy Is So Important For A Seasonal Business

Businesses experience peaks and troughs in sales throughout the year due to seasonality, and beverage companies are no exception. When customer demand in the drinks sector fluctuates between high and low seasons, the potential cash-flow issues create greater pressure and additional planning challenges if issues are not …

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How To Edge Out Competition When Supply Chains Are Constrained

Modern supply chains, while exceptionally efficient, are, unfortunately, prone to disruption. While supply chain constraints aren’t new to companies, 2023 has already presented its fair share of supply chain vulnerabilities, instigated and exacerbated by a number of factors.  These factors (even those on a global scale)…

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How Extracts Can Protect Your Beverage from Supply Chain Uncertainty

Extracts protect beverages from supply chain uncertainty

Environmental and political events, regulatory shifts, and economic pressure will continue to challenge beverage companies’ ability to purchase ingredients and supplies affordably. Re-evaluating which ingredients to use and how much can help keep products on shelves amid sourcing challenges. General Mills recently share…

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Balancing Beverage Formulation Cost, Development Cost, and Time

Managing Beverage Formulation Cost & Beverage Development Cost Constraints

Managing Your Beverage Formulation Cost You are about to start your beverage development project when you discover that one of your key ingredients won't be available until well after your planned launch date. After some analysis, your formulation team presents you with three options: You can attempt to push back your laun…

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Why Creative Packaging Can Deliver the Message Behind Your Drink’s Brand

Creative Beverage Packaging Brand Messaging

As a consumer, it can sometimes seem as if every product you buy is the same. There’s nothing to differentiate one brand from another, so you make your purchase based on price and convenience. Yet, as a savvy business owner or enthusiastic entrepreneur, you’re well aware that there’s more to your products than meets the…

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Four Things Growing Beverage Brands Can Do To Master Balancing Stability and Innovation

Master Balancing Stability and Innovation Beverage Brands

“It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change.” Charles Darwin Beverage companies have always had to respond to change, but keeping pace with the disruption in markets, consumer trends, supply chains, products, brands, and technology would likely make Dar…

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Searching for Blue Oceans in Beverages

Blue Ocean Strategy

To succeed in the crowded beverage market, you must find an untapped niche with lots of growth potential. How do you go about finding one of these hidden gems? According to a popular innovation strategy, the answer lies in a creative approach that moves your beverage concept away from cramped waters bloodied by competit…

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5 Advantages of Using an Ingredient and Packaging Sourcing Agent or Broker

Ingredient and Packaging Sourcing Broker

How you find, vet, and negotiate with raw material manufacturers can become a strong competitive advantage for your beverage. There are hundreds of ways to approach this opportunity, and there’s a strong case to be made for working with someone who can help you maximize it. A sourcing agent or broker can help you naviga…

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Influencer Marketing Essentials for Beverage Brands

Influencer Marketing Essentials

Influencer marketing campaigns can be highly effective for beverage brands. To get the most out of influencer marketing, you need to understand how it works and the different types of influencers. You’ll also need to know how to match your brand with the right kind of influencer. Here are a few essential tips and …

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