Tips

Recently, the Indian government introduced a revised GST for soda (carbonated) drinks. The new rules state that aerated/carbonated drinks and possibly any drink with added sugar will attract a total duty of 28%–40% tax and a 12% additional levy. The taxes are categorized as 12%, 18%, and 28%. Multinationals are certainl…

Following a very good tradition of MDB recently I was asked to share some insights regarding Market Intelligence thus contributing to the general beverages business development awareness among our subscribers and visitors.   There are some points I would like to cover in my article this time. Being involved into Ma…

So you have read my latest blog post Why You Shouldn’t Start a Beverage Company ….and you are still keen to do it? Ok, but never complain that I didn’t warn you.   The most important step before making any serious decisions is to prepare a beverage company business plan. The business plan preparation will [……

In our latest blog post (Where to Start with Beverage Marketing?), we have pointed out some of the elements that are extremely important when it comes to beverage marketing and usually get overlooked by the new beverage entrepreneurs. The feedback that we’ve received only confirmed us that sometimes obvious things are n…

A few years ago I published the article Starting a Beverage Company, which covered the top questions that a beverage entrepreneur should consider before starting a beverage business. I received tons of emails with additional questions and comments from entrepreneurs.   It’s amazing how sometimes you can believe you…

In 2016 alcoholic beverage worldwide consumption dropped first time in 15 years (US market was one of exception) due higher taxation, aging population, high youth unemployment in some key markets and some other local issues. In order to succeed in overcrowded market, now more than ever, it’s very important for the produ…

For those who are struggling to find venture capital funds who are investing in Food and Beverage industry we prepared a small list. Yes, it’s not a full global list of Food and Beverage VCs. Please drop us a comment if you think we should add something in to this list. I hope it will […]

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It is a challenge to start your own beverage development project. MyDrink team knows how challenging and tough it can be. In order to help you out, last Thursday we held our first live webinar. In case, you did not have enough time or just did not knew about it, we wanna share with you […]

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Every business owner wants to be sure each dollar they invested into marketing (or anything else for that matter), brings the highest return possible. As usual it’s easier said than done, so let’s look into some of the ways that lead to smarter allocation of your marketing money. 1. Know your goals As simple as [&hellip…

Jogging, fitness, yoga – active lifestyle is getting more and more popular. After long hours in the office in from of the computer number of people is recovering in the gym. This trend is being noticed in beverage industry as well. Such products as Celsius™ contains natural functional ingredients as Green Tea Extract, G…