News

The COVID-19 pandemic put health and wellness front and center in many people’s minds, leading to a sharp spike in demand for organic products. It wasn’t immediately clear if this trend would have staying power, but consumers remain just as interested in fueling their bodies with naturally good-for-you produ…

We are excited to share that our parent company, BevSource, has a new partner to help us grow and deliver you even more beverage development support. See the full press release below: December 14, 2021 | CHICAGO, IL & ST. PAUL, MN Shore Capital Partners (“Shore” or “Shore Capital”) is pleased to announce it has [&he…

If we’ve learned anything during the pandemic, it’s the importance of relationships. Beverage brands relied on their connections with customers to guide their decisions and messages as they navigated the turbulent waters of uncertainty. But building relationships in an increasingly busy, changing, and disjoi…

Positive media coverage is a powerful marketing tool that positions your beverage business in a favorable light by projecting the credibility, expertise, image, and passion you want to convey. Earned media coverage (meaning you did not pay for placement) increases your visibility and raises the level of trust consumers …

For every new beverage brand success story, there’s at least one untold tale of failure. How do startup beverage brands ensure they are setting out on the path to success? Understanding and articulating the competitive heart of a new beverage brand is an essential early step. Developing a Beverage Battleground is one wa…

Contracting with the right manufacturer is one of the most important advantages you can give to your beverage. The steps you take when evaluating and approaching potential manufacturing partners are critical. Use this checklist to help you organize and prepare before contracting your beverage manufacturing. Prepare Your…

There are several reasons a company might decide to outsource its beverage manufacturing. Some beverage entrepreneurs choose to outsource production so that their team can focus primarily on marketing and sales. An established beverage company may outgrow their facility before they are ready to invest in adding new fill…

Globalization has contributed to a beverage business environment where geographical boundaries are blurred. The exchange of an ingredient or finished beverage can occur with just the click of a button and advice from an internationally-known industry expert is available instantly via a video chat on your mobile phone. O…

The beverage space is evolving at a rapid pace as innovation and developments are rolled out to meet customers’ ever-changing tastes and preferences. There are marked shifts in the ways consumers think about their beverage choices and a resulting change in the types of ingredients that are being incorporated into those …

Take a brief stroll through nearly any health food store at the moment and you can be sure you’ll see shelves lined with specialty beverages claiming all kinds of benefits—more energy, better sleep, enhanced mental clarity—the list goes on. Because of today’s busy lifestyle, more and more people are looking to beverages…