Blog

If we’ve learned anything during the pandemic, it’s the importance of relationships. Beverage brands relied on their connections with customers to guide their decisions and messages as they navigated the turbulent waters of uncertainty. But building relationships in an increasingly busy, changing, and disjoi…

The legalization of cannabis and cannabis-derived products continues to gain momentum, fueling innovation in beverages. Cannabis-infused beverage sales rose from $67.8 million in 2019 to $95.2 million in 2020.  The CBD sector is one of the fastest-growing segments of the space thanks to the Farm Bill, which ensures that…

We’ve come to think about beverages primarily in liquid form, but creating a ready-to-drink beverage is not the only way to get your product into the hands of consumers. While powdered drinks are not novel, a recent wave of innovation in formulation and packaging is sparking the imaginations of both new and establ…

Amidst the chaos and uncertainty of the past year, beverage companies are responding to shifting customer demands while monitoring changes that impact how they develop, produce, and market their products. These activities are not new, but the depth of information and pace of innovation are pushing the industry to anothe…

Positive media coverage is a powerful marketing tool that positions your beverage business in a favorable light by projecting the credibility, expertise, image, and passion you want to convey. Earned media coverage (meaning you did not pay for placement) increases your visibility and raises the level of trust consumers …