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Recently, the Indian government introduced a revised GST for soda (carbonated) drinks. The new rules state that aerated/carbonated drinks and possibly any drink with added sugar will attract a total duty of 28%–40% tax and a 12% additional levy. The taxes are categorized as 12%, 18%, and 28%. Multinationals are certainl…

Following a very good tradition of MDB recently I was asked to share some insights regarding Market Intelligence thus contributing to the general beverages business development awareness among our subscribers and visitors.   There are some points I would like to cover in my article this time. Being involved into Ma…

Beverage industry cannot sleep. Due to the high consumer demand for healthy and natural beverage solutions, we see that the co-packers are working on the filling lines to produce beverages without any preservatives and high juice contents or to offer non-dairy packaging solutions. Some are even working on natural herbal…

So you have read my latest blog post Why You Shouldn’t Start a Beverage Company ….and you are still keen to do it? Ok, but never complain that I didn’t warn you.   The most important step before making any serious decisions is to prepare a beverage company business plan. The business plan preparation will [……

In our latest blog post (Where to Start with Beverage Marketing?), we have pointed out some of the elements that are extremely important when it comes to beverage marketing and usually get overlooked by the new beverage entrepreneurs. The feedback that we’ve received only confirmed us that sometimes obvious things are n…