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In MyDrink we believe that innovation, experience and passion are the main elements of our success. That is why we are constantly looking for new market trends and opportunities. Our goal is to enable our clients to use our expertise from concept to technology. For the last year we have been working on our new [……

Coca-Cola is planning to open accelerator programmes in nine cities including Berlin and Istanbul. I really love this idea. I hope we’ll see more interesting beverage start-ups… [testimonial]The accelerators in Sydney and San Francisco have already launched. According to apresentation given by Coca-Col…

“Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art.” – Andy Warhol. This is an important message that must be mastered by leaders and managers of different businesses. Business is art and art is creativity, so to achieve…

Coca-Cola Enterprises launched a new report with their five years vision for soft drinks market. One of the main findings in the report is the identification of six key specific consumer occasions, or ‘moments’, that if fully realised can deliver significant incremental growth to the category. Thes…

We are very glad to announce that at 8-9th of October 2013 we will be speaking in Canadean’s Innovation in Non-Alcoholic Beverages Congress. Here is what we will talk about: Fighting preventable lifestyle diseases with functional drinks • The threats and tendencies of lifestyle diseases in the present and fut…