New breed of healthy energy drinks face uncertain EU future

Future beverage industry trends

Adomas Pranevicius, CEO of MyDrink Beverages, tells that a new breed of healthy ‘energy’ drinks face an uncertain EU future, given conflicting guidance as to what constitutes the category. Interview about natural energy drink trends in published on, push here to read it.  

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Soft-drinks packaging innovations and trends

Recently I was making an analysis about future trends and innovations of packing in soft-drinks industry. I found a lot of interesting concepts and already introduced products for packaging of soft-drinks. I think the most interesting packaging solutions is for self-heating and self-cooling beverages. Although at the mo…

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Lean beverage start-up methodology

I was always impressed by the IT industry. These guys manage to develop, launch and test their products during 2-4 months. In case they see that the product/service is not successful they close the project and start a new one. Lean business methodology was born also in IT industry. Nowadays, I see that other industries …

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Natural energy drinks trend is emerging in 2013

The era of caffeine, taurine and vitamin b complex type of energy drinks is finished. New trend is emerging – natural energy drinks. According to EU energy drink is drink which contains caffeine, taurine and vitamin b complex. However, 2013 will show us that this is not exactly true. In my opinion, this new trend [&hell…

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Ready-Made beverage concepts can save time and money

This interview was published in “Buying ready-made beverage brands saves SMEs money and time” Check it out at   To what extent is this approach novel – beverage concept firms developing ideas for brand-led, finished products, rather than simply working to client specifications? As a be…

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