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How to get to know your customers?

How to get to know your customers?

If you wonder why you would even care to get to know your audience, my answer to you is an entire post from earlier this week (have a look if you have not done that yet). Now, since we have the why part covered, shall we talk about how to gather the information you need? […]

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Why do you need to know your customers?

Why do you need to know your customers?

  And I mean not just to be aware they exist, but to actually know what your costumers have in common, what they care about, what they are interested in, what makes them engaged etc. I happened to meet quite a few business owners or other decision makers that when asked about their target audience, […]

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New Opportunities For Weight Management Beverages

Weight management beverages

Jogging, fitness, yoga – active lifestyle is getting more and more popular. After long hours in the office in from of the computer number of people is recovering in the gym. This trend is being noticed in beverage industry as well. Such products as Celsius™ contains natural functional ingredients as Green Tea Extract, G…

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Alcohol Beverage Development – North Wine & Spirits Experience

We are working with various beverage consulting projects globally, however, sometimes we forget to ask our clients what they learn during the development stages of their products. Today I’m speaking with Founder and Co-Owner of North Wine & Spirits Renate Nikolaisen about their beverage development project of natura…

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Nootropic beverages is a future of functional drinks

nootropic beverages

Nootropics is not a new term—it was mentioned for the first time in 1972 by Corneliu E. Giurgea. This term was created for the list of ingredients which did not have a proper definition according to their functions. Brain stimulants, brain productivity enhancers, focus and attention improvers or even mood and depression…

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