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Understanding The Indian Palate

Understanding The Indian Palate

Most of us are introduced to a variety of beverages at an early age. At this stage, the consumption of most fruit-flavoured / fruit-based beverages (or indeed any beverage) is either as a complementary drink or as “filler” between meals. Beverage consumption in India is quite different from the rest of the w…

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Important Hints for Successful Beverage Development Project

MyDrink Beverages Webinar

It is a challenge to start your own beverage development project. MyDrink team knows how challenging and tough it can be. In order to help you out, last Thursday we held our first live webinar. In case, you did not have enough time or just did not knew about it, we wanna share with you […]

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Alcohol Advertising: It’s a lot about Storytelling

Alcohol Advertising: It’s a lot about Storytelling

  There are loads of legal restrictions related to alcohol advertising. It cannot depict drinking youth, link alcohol consumption to enhanced physical or social performance, tell or show how fun immoderate alcohol drinking may be and so on. Due to that and a huge competition on the market, the most common and proba…

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New Opportunities in Herbal and Spiced Infused Beverages

New Opportunities in herbal and spiced infused beverages

Herbal trends in beverage industry were growing for the past several years. The main reason of using these raw materials is functionality. Although only a very small amount of herbs has proved health claims, extract are becoming more and more common part of the beverage recipes. A good thing about natural extracts is th…

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Big ideas, little money: getting ready to raise capital for a beverage project

Big Idea Little Money

Most likely all of us know that when speaking of a beverage business, there is no such thing as low budget. And we are talking about hundreds of thousands of Euros here. If you have a young business and not that many funds at hand, your best options are either crowdfunding (Pura Vida Tequila and […]

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