Beverage Marketing

How to Write Beverage Company Business Plan?

How to write beverage company business plan

So you have read my latest blog post Why You Shouldn’t Start a Beverage Company ….and you are still keen to do it? Ok, but never complain that I didn’t warn you.   The most important step before making any serious decisions is to prepare a beverage company business plan. The business plan preparation will [……

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Beverage Marketing: Defining Your Target Customer

beverage marketing defining customer

In our latest blog post (Where to Start with Beverage Marketing?), we have pointed out some of the elements that are extremely important when it comes to beverage marketing and usually get overlooked by the new beverage entrepreneurs. The feedback that we’ve received only confirmed us that sometimes obvious things are n…

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Where To Start With Beverage Marketing?

beverage marketing

Hello and welcome to our Beverage Industry Blog. I am Lukas Borisovas and I’m going to talk about beverage marketing, brands, go-to-market strategies and all beverage industry related topics. Well, in majority of cases. My personal goal and priority are to introduce you different parts of beverage marketing. I don’t wan…

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Big data: what’s in it for a beverage producer?

Big Data

This is obviously the age of big data. It is so big that we do not always make the best (or any) use of it. Sometimes because we do not have direct access to this data or because we simply do not know how to handle it. Below are a few thoughts on how to […]

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Selling your beverages in-store: getting out of the box

Selling your beverages in-store

Even though e-commerce is gaining its popularity in beverage industry, the biggest portion of sales still come from in-store shopping. Different distribution channels have their particularities, however shall we focus on larger retail stores such as supermarkets this time? Competition in beverage industry is so big and …

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Storytelling in Non-alcoholic Beverage Advertising

Storytelling in Non-alcoholic Beverage Advertising

Not long ago, I’ve written about story themes that are quite common in alcohol advertising. However storytelling is no exception in ads for non-alcoholic drinks. Here I further discuss a few themes that can be noticed throughout the years of non-alcoholic beverage (including drinkable water) advertising. Cuteness overlo…

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Online Beverage Shopping: a Trend to Consider?

Online Beverage Shopping: a Trend to Consider?

Everyday more and more products are going online and grocery goods (with beverages among them) are not an exception. Beverage industry was pretty slow in terms of adoption of e-commerce in comparison to some other industries, however numbers show that the turning-point might have been reached. Let’s have a look into som…

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Alcohol Advertising: It’s a lot about Storytelling

Alcohol Advertising: It’s a lot about Storytelling

  There are loads of legal restrictions related to alcohol advertising. It cannot depict drinking youth, link alcohol consumption to enhanced physical or social performance, tell or show how fun immoderate alcohol drinking may be and so on. Due to that and a huge competition on the market, the most common and proba…

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Big ideas, little money: getting ready to raise capital for a beverage project

Big Idea Little Money

Most likely all of us know that when speaking of a beverage business, there is no such thing as low budget. And we are talking about hundreds of thousands of Euros here. If you have a young business and not that many funds at hand, your best options are either crowdfunding (Pura Vida Tequila and […]

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7 Questions Beverage Marketing Plan Has To Cover

7 Questions Beverage Marketing Plan Has To Cover

A well known fact is that many young businesses fail during the first few years of operation. One of the main reasons is that they fail to do the research and planning, therefore they tend to make reckless decisions, waste their resources and simply run out of money before getting any kind of funding. In […]

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