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Big ideas, little money: getting ready to raise capital for a beverage project

Big Idea Little Money

Most likely all of us know that when speaking of a beverage business, there is no such thing as low budget. And we are talking about hundreds of thousands of Euros here. If you have a young business and not that many funds at hand, your best options are either crowdfunding (Pura Vida Tequila and […]

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Growing trend in alcohol industry – beer cocktails

Increasing trend in alcohol industry - beer cocktails

What is it? Summer has ended but beer cocktails are still on the road. So what is the beer cocktail? Beer cocktail – is a drink which is produced from the beer by mixing it with juices, fruit syrups, soft drinks or with bitters and adding flavorings. This kind of mixture is also called shandy. […]

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7 Questions Beverage Marketing Plan Has To Cover

7 Questions Beverage Marketing Plan Has To Cover

A well known fact is that many young businesses fail during the first few years of operation. One of the main reasons is that they fail to do the research and planning, therefore they tend to make reckless decisions, waste their resources and simply run out of money before getting any kind of funding. In […]

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Beverage Industry Trends 2016 That Were Seen in Lunch

Beverage Industry Lunch Trends

On the 24th of September Lunch exhibition took part in the design business center in London. The exhibition was much smaller than the biggest ones SIAL or Anuga. Keeping in mind the size of it, the number of exhibitors from beverage industry was really high. This was a great chance to check on what is […]

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5 Steps to Smarter Beverage Marketing Budget

5 Steps to Smarter Beverage Marketing Budget

Every business owner wants to be sure each dollar they invested into marketing (or anything else for that matter), brings the highest return possible. As usual it’s easier said than done, so let’s look into some of the ways that lead to smarter allocation of your marketing money. 1. Know your goals As simple…

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