This is obviously the age of big data. It is so big that we do not always make the best (or any) use of it. Sometimes because we do not have direct access to this data or because we simply do not know how to handle it. Below are a few thoughts on how to […]
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How To Sell Your Drink In Stores Even though e-commerce is gaining its popularity in beverage industry, the biggest portion of sales still come from in-store shopping. Different distribution channels have their particularities, however shall we focus on larger retail stores such as supermarkets this time? Competition in be…
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As the change of a calendar is coming we suggest to start preparing for the spring of 2016. For the next high season of the beverage industry we would like to exclude following biggest trends. PROTEIN drinks. Rising interest of protein ingredients has an impact on the market already, although next year of 2016 should [&…
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Starting a new business can be difficult, especially, when it comes to releasing a new product onto the market. The beverage industry is full of different beverages varieties, and it can be challenging to predict the success of your product. Due to these reasons, consumer analysis of your product can save a lot of money…
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Not long ago, I’ve written about story themes that are quite common in alcohol advertising. However storytelling is no exception in ads for non-alcoholic drinks. Here I further discuss a few themes that can be noticed throughout the years of non-alcoholic beverage (including drinkable water) advertising. Cuteness overlo…
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