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Influencer Marketing Essentials for Beverage Brands

Influencer Marketing Essentials

Influencer marketing campaigns can be highly effective for beverage brands. To get the most out of influencer marketing, you need to understand how it works and the different types of influencers. You’ll also need to know how to match your brand with the right kind of influencer. Here are a few essential tips and …

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11 Natural Energy Drink Ingredients To Watch In 2022 and Beyond

Energy Drinks and Ingredients to Watch

The global energy drinks market reached $57 billion in 2020 and is expected to grow at a CAGR of 7% between 2022 and 2027. Energy drinks have become a beverage of choice for many people looking for an alternative to coffee. As opportunities within the category grow, beverage companies are looking for more ingredient opt…

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How Beverage Formulators Are Keeping Things Sweet Without Sugar

Sweeteners for Beverage Formulators

Beverage brands, especially those considered functional beverages, are constantly searching for the latest and greatest sweetener – and consumers are drinking it up.   According to SPINS data, within the beverage industry, sales of coconut sugar are up +21.1% from last year, sugar alcohols are up +20.6%,…

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Why You Need To Invest In A Pilot Run For Your Beverage

Why You Need To Invest In A Pilot Run For Your Beverage

You’ve made it from beverage idea to approved commercial formula, and you’re ready to get out there and start selling. But what’s the best way to move forward as you prepare for a full-scale launch and brand growth? There are a lot of factors to consider including your go-to-market strategy, timeline, …

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2022 Trends That Will Make Waves In Functional Beverages

Ingredient Trends Fuelling Functional Beverages

“If you aren’t making waves, you aren’t kicking hard enough.” – Unknown There’s no doubt functional beverages are the hottest category in the beverage industry today. This increasingly competitive, complex, and highly technical category requires proactive collaboration across various …

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