Tips

A strong, memorable brand is one of the biggest assets a beverage company can build. Clarity and consistency are the forces behind the most successful beverage brands. Before you can share your message, you need to clarify what your brand stands for and get everyone in your company on the same page. Working with your [&…

It’s true:  Even in 2018, the functional food market is still on the rise.  It’s no surprise, either.  In 2014, 90 percent of American adults acknowledged the benefits of functional foods, or food and drink products which provided additional benefits beyond standard nutrition. That same year, protein was listed as one of t…

First of all, I would like to say that I’m very glad introducing this news! MyDrink Beverages was acquired by the leading beverage operations company in the USA. BevSource, Inc is a provider of beverage development and operations solutions to beverage visionaries. For me, it’s a perfect proof that during the last 10 yea…

Recently, the Indian government introduced a revised GST for soda (carbonated) drinks. The new rules state that aerated/carbonated drinks and possibly any drink with added sugar will attract a total duty of 28%–40% tax and a 12% additional levy. The taxes are categorized as 12%, 18%, and 28%. Multinationals are certainl…

Following a very good tradition of MDB recently I was asked to share some insights regarding Market Intelligence thus contributing to the general beverages business development awareness among our subscribers and visitors.   There are some points I would like to cover in my article this time. Being involved into Ma…

So you have read my latest blog post Why You Shouldn’t Start a Beverage Company ….and you are still keen to do it? Ok, but never complain that I didn’t warn you. The most important step before making any serious decisions is to prepare a beverage company business plan. The business plan preparation will help […]<…

In our latest blog post (Where to Start with Beverage Marketing?), we have pointed out some of the elements that are extremely important when it comes to beverage marketing and usually get overlooked by the new beverage entrepreneurs. The feedback that we’ve received only confirmed us that sometimes obvious things are n…

Should You Start a Beverage Company? A few years ago I published the article Starting a Beverage Company, which covered the top questions that a beverage entrepreneur should consider before starting a beverage business. I received tons of emails with additional questions and comments from entrepreneurs.   It’s amazing…

In 2016 alcoholic beverage worldwide consumption dropped first time in 15 years (US market was one of exception) due higher taxation, aging population, high youth unemployment in some key markets and some other local issues. In order to succeed in overcrowded market, now more than ever, it’s very important for the produ…

For those who are struggling to find venture capital funds who are investing in Food and Beverage industry, we prepared a small list. Yes, it’s not a full global list of Food and Beverage VCs.   1. First Beverage Group – company is based in Los Angeles and are successfully working since 2005. Company has […]…