Tips

It is a challenge to start your own beverage development project. MyDrink team knows how challenging and tough it can be. In order to help you out, last Thursday we held our first live webinar. In case, you did not have enough time or just did not knew about it, we wanna share with you […]

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Every business owner wants to be sure each dollar they invested into marketing (or anything else for that matter), brings the highest return possible. As usual it’s easier said than done, so let’s look into some of the ways that lead to smarter allocation of your marketing money. 1. Know your goals As simple as [&hellip…

Jogging, fitness, yoga – active lifestyle is getting more and more popular. After long hours in the office in from of the computer number of people is recovering in the gym. This trend is being noticed in beverage industry as well. Such products as Celsius™ contains natural functional ingredients as Green Tea Extract, G…

One of the Key trends in 2015 is a clean label beverage – beverages with no artificial ingredients. This trend in noticed already since 2010, but lately interest in it increasing significantly. Recently distributors, retailers are getting more and more focused on product label and this is obvious, cause consumers are pa…

The coconut water which was once considered waste had a huge demand worldwide. As it comes out, coconut water owned its place for many beneficial chemical and organoleptic properties. Coconut water is a clear liquid inside young green coconuts. Its major fraction is water (approx. 95%) followed by natural sugars (sucros…

Total groceries sales in USA for 2013 was $600 billion worth. While online groceries market size was less than 1% which is less than $6 billion (Source Business Insider). Seems quite a small number. While in Europe at 2012 largest markets for online groceries divided accordingly: UK €7.1 billion, France €5 billion, Germ…

The decision of partnership with which contract manufacturer to work with can be a tough one. In fact it can play the key role of success or failure. So what you should know before choosing your beverage contract manufacturer? I always advise not to start analysis of contract manufacturers without not know what type of …

How to Start a Beverage Business I notice that usually beverage entrepreneurs are making similar mistakes when they are launching their beverage startup companies. You can avoid mistakes if you do your homework properly. Most common mistakes are lack of market analysis, no marketing strategy, no USP, awful positioning or l…

Juice drinks might sound boring and not special, but MyDrink Beverages are capable to make a well-known product, which seems to be ‘just’ a juice drink – unique. I will present you only few ways how to do it. Most important thing is to find a perfectly matching fruit combination. It can be both, something […]

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One of the biggest trends lately is herbal extract usage in beverages. I guess the beginning was made by ice teas and as it is still popular, we are getting requests to combine ice tea idea with functionality. This is being done by using various extracts, starting from well known green tea, black tea or […]

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