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We all on some level understand the importance of a packaging design in any product-driven business, especially in a beverage business. As much as a good packaging design can drive your sales up, bad packaging design can do the opposite and harm your brand image in a long-term perspective. Even if the product itself is …

All the FMCG-type products trending lately are those related to the consumer lifestyle. It is getting more and more popular to become a busy workaholic, to go to the gym, to live an allergen-free / vegan lifestyle or to get rid of unhealthy products, such as alcohol. All these trends are affecting the consumption of [&h…

Today we live in a noisy world, and it’s getting harder for products to stand out in the market. We are surrounded by tons of various info everywhere we go and often it’s even hard to hear our own thoughts. And it’s the same when it comes to consumer products, there are tons of products […]

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Recently, the Indian government introduced a revised GST for soda (carbonated) drinks. The new rules state that aerated/carbonated drinks and possibly any drink with added sugar will attract a total duty of 28%–40% tax and a 12% additional levy. The taxes are categorized as 12%, 18%, and 28%. Multinationals are certainl…

Following a very good tradition of MDB recently I was asked to share some insights regarding Market Intelligence thus contributing to the general beverages business development awareness among our subscribers and visitors.   There are some points I would like to cover in my article this time. Being involved into Ma…