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Both beverage brands and consumers are tuning in to see what is next for NOLO (No and Low) alcoholic products. Seedlip made a splash as it entered the market in 2015 with the world’s first distilled non-alcoholic spirit. The company reported a 200% year-over-year volume growth across UK grocery sales in 2018. Heineken C…

What are Botanicals and What is a Botanical Drink? Plants first appeared on land 500 million years ago. Throughout human history, approximately 7,000 different plant species have been used as food. Botanicals are dried or fresh plants, plant parts, or plants which are isolated or combined chemical components, extracted in …

According to the 2015 Council for Responsible Nutrition Consumer Survey on Dietary Supplements, nearly 70% of Americans take dietary supplements. The Natural Marketing Institute’s 2018 Supplements/OTC/Rx Database (SORD) survey found that 53% of consumers were concerned about tainted or illegal ingredients in supplements…

The beverage industry is expanding, with many reports predicting onward and upward growth. Today’s global beverage market consists of traditional beverages as well as new and emerging beverage categories, providing more growth opportunities within the industry as a whole. Traditional categories such as coffee and soft d…

A strong, memorable brand is one of the biggest assets a beverage company can build. Clarity and consistency are the forces behind the most successful beverage brands. Before you can share your message, you need to clarify what your brand stands for and get everyone in your company on the same page. Working with your [&…