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Juice drinks might sound boring and not special, but MyDrink Beverages are capable to make a well-known product, which seems to be ‘just’ a juice drink – unique. I will present you only few ways how to do it. Most important thing is to find a perfectly matching fruit combination. It can be both, something […]

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This is a perfect solution for those who has less time for testing and wants to focus on marketing and sales as soon as possible. From the beginning it might look like RTM products are taking all the joy of development from the customer, but I dare to disagree. It is possible to make small […]

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One of the biggest trends lately is herbal extract usage in beverages. I guess the beginning was made by ice teas and as it is still popular, we are getting requests to combine ice tea idea with functionality. This is being done by using various extracts, starting from well known green tea, black tea or […]

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Last week MyDrink beverages had been honored to speak at the Executing Shopper Insights 2014 in London. With two days of presentations, panel discussions and roundtable group discussions, this event covered all the facets within the changing world of shopper behaviour and engagement. Together with FMCG leaders from Arla…

Consumers regularly express concerns about the calorie content of sugar-sweetened beverages, whether they are traditional beverages or those newer products that may contain added nutritionally beneficial ingredients. The removal of sucrose, high-fructose syrup or glucose syrup from beverages and replacement by high-pote…

In order to measure texture, a viscosity measurement is often referred to. Viscosity, however, describes only one characteristic of the product as it is measured at a given shear rate. Texture is, on the other hand, a very wide term which covers a lot of rheological properties and sensory captions. Texture covers the ap…

Recently one of our dear colleagues, beverage innovator Marc Miller together with his team HUMAN (International Beverages) published a book on building your beverage brand. It is called “The World’s Greatest Guide to Building your Beverage Brand” and after reading it I could not disagree that it is something less than t…

Functional ingredients might be divided in many fields; I will try to observe the most important ones. Sweeteners. As now it is becoming more popular having sugar reduced products or naturally sweetened, so Stevia is keeping the leading position. It is still a popular way to have a low calorie drink using it. Another up…

In past months it is becoming very trendy to develop drinks with an herbal base. People are trying to look into good old ideas from the new angle. For example in the field of iced teas new trend is naturally brewed teas, or trying to apply new or only in several areas of Europe known […]

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Usually we divide beverage development projects in to two parts: technical and marketing. For a successful project both parts are extremely important. Usually entrepreneurs identify a gap in the market which leads them to a product idea. However, we notice that a lot of companies start working on technical side of their pr…