Nowadays beverage companies are constantly seeking for new ways how to stay on top of the market. Leadership means that you have to be innovative, creative and farseeing on daily basis. The important question is how? What are the most efficient ways to feel the pulse of the market? How can you determine future beverage industry trends and capitalize on them?
In my recent post Collaboration is the future of beverage industry I was writing about the necessity of partnership in our business. I strongly believe that discussion, partnership and analysis can lead to innovation. Different companies have different fields of specialization. During the communication process with the professionals in different beverage industry fields there is a huge possibility to find answers to the hardest questions.
In case your company doesn’t have in-house R&D department you have to outsource it. You have to choose the best possible partner with whom you could develop the portfolio of your beverages.
Here is a list of requirements for R&D company:
Success Stories – analyze their projects, talk with their clients;
Experience – try to find out whether they have experience in products you want to develop;
Laboratory and Staff – try to find out how professional they are;
Range of Services – R&D companies provide huge list of services, you should analyze it;
Additional value services – do they offer any additional value services;
Your R&D partner has to keep you updated about current and future market trends. In case you manage to find a reliable, innovative, creative and professional R&D partner you will manage to keep your company in front of beverage industry trends.