Tailor-made market intelligence projects are individual solutions created specifically according to the customer needs. It includes a mix of services which usually answers there type of questions:
- Market sizing – estimation of the requested product sales in value and volume retrospectively and forecast.
- Competitive landscape – identification of the key players in the selected market, estimation of their market share.
- Analysis of the key retail channels for the requested products.
- Profiles of market players.
- Analysis of product universe in the selected markets in terms of flavours, ingredients, pack types, sizes, advertising claims.
- Other services, requested by Client on ad hoc basis.
The aforementioned analysis is built on various sources, such as interviews with market players, statistics and other related information. The final findings is the result of cross check and validation of all the available sources.