We create the full concept of the future product, including composition and functional and emotional benefits. We also set the base for brand development, marketing, and communication strategy. Everything is taken into account, including market trends, consumer habits, and possible popular ingredients.
Gathered insights, as well as our professional experience and knowledge, allow us to define the right market gap for the future product and create the right and relevant product concepts.
It is a process of combining consumer needs with target product specifications, which allows us to create concept directions for future market-ready products.
Why is it important?
This is the groundwork for the whole project. At this phase, we answer the most important question: What kind of product do we want to launch? It is a combination of all our capabilities, such as market insights, recipe development, and marketing. We can proudly say that we lay the creative foundation and objectives we want to achieve.