Integrated Solutions for F&B Industry

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Integrated solutions covering Market Intelligence, Marketing and New Product Development. MyDrink provide services which cover the whole food and beverages business start or expansion cycle:

 

Starting with Market Intelligence, you will be provided with an answer about market status and landscape in terms of size, forecast dynamics, key players and available products. These questions have to be asked by every entrepreneur or business which is considering business expansion decision in any market. In very many cases, business decisions are taken using an ’educated guess’ approach that is based on experience in other markets or just a subjective perception. However, that method does not eliminate as much risk as possible from the decision-making process. MyDrink will build the Market Intelligence solution according to the specific pain identified by the client. The solution would be concentrated on the optimal scope and method intended to cross-check the business idea and to identify possible market segments, niches and weaknesses.

 

Continuing with the New Product Development team, you will find it is ready to provide a wide spectrum of solutions integrated into the business decision process. An analysis of competitors‘ product and/or new beverages recipes creation will be performed in MyDrink in-house laboratory by professional beverages technicians with vast experience across the globe.

 

Finally, our Marketing team is ready to build the market entrance approaches based on information collected via market Intelligence and new product development and analysis stages. You will be sure that your market entrance decision is based on solid market and technical knowledge, gathered with reference to requested market peculiarities and future trends.

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