Market Intelligence

2021 Summer Beverage Trends: The Hottest Innovation Opportunities

Amidst the chaos and uncertainty of the past year, beverage companies are responding to shifting customer demands while monitoring changes that impact how they develop, produce, and market their products. These activities are not new, but the depth of information and pace of innovation are pushing the industry to anothe…

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The New Normal: Consumer Attitudes & Behavior in a Post-COVID World

The COVID-19 pandemic has fundamentally changed the way we work, socialise, and shop. Of course, the changes have been forced upon us. As many countries ease ‘lock-down’ restrictions we might wonder on a personal and business level if things will simply ‘get back to normal’ – sooner or later. Here drinks strategy,…

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What will we be drinking in 2019? – Up & Coming Beverage Trends

There has never been a more exciting time to be in the beverage industry. Innovation is happening across every market segment, and beverages are fitting into more areas of people’s lives than we could have ever imagined. Looking ahead it’s difficult to know exactly what’s in store, but here are some of the trends we’re …

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Can You Boost Your Brain with a Beverage? — The Business & Buzz Surrounding Nootropic Drinks

Have you ever wanted to fine-tune your brain?  If so, you’re not alone. In a competitive world where knowledge is often the key to success, the ability to enhance the human psyche to a superhuman level and give oneself an edge over the competition is something many of us find appealing. What’s more: that future [&hellip…

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Why Kombucha May Be The Next Big Thing In Europe

If you like to keep an eye on all the latest foodie trends, you’ve probably crossed paths with kombucha — a fermented tea mixed with a dash of bacteria, yeast, and sugar, often with a bit of fruit juice thrown in as well.  It’s a probiotic beverage, filled with live bacteria which help promote a […]

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Why Market Intelligence is a Must for Your Beverage Business?

Why Market Intelligence is a Must for your Beverage Business?

Following a very good tradition of MDB recently I was asked to share some insights regarding Market Intelligence thus contributing to the general beverages business development awareness among our subscribers and visitors.   There are some points I would like to cover in my article this time. Being involved into Ma…

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