The Idea:

MyDrink cooperated with the most famous Lithuanian musician Egidijus Dragūnas to create the unique health drink. The idea was to use Japanese health drink industry experience and merge it with European natural style. We needed the drink free of any artificial colorings, preservatives or sweeteners, full of vitamins and healthy supplements, but it had to be acceptable for the price sensitive market.

Packaging:
250ml & 750ml glass bottles

Target market:
Health aware consumer

Our Solution:

After 6 months of cooperation with Japanese technologists and ingredient suppliers from around the Globe we selected the right super fruits as the base for the drink – Acai berries, Pomegranates and Cranberries. The next step was to exaggerate the health supplements. We chose Antioxidants from green tea and Roibos tea mix with slight help from grape skin extract and to use Aronia juice for the color.

Taste:

It had to be attractive for kids, but no sugar was allowed, so we sweetened the drink with natural deionized grape juice extract. The Acai-Pomegranate-Cranberry mix created the delightful aroma, that makes you want more and more of this brilliant masterpiece.

The packaging:

Due to the quality of the ingredients this drink could only be filled into glass bottles, and because of the antioxidant and vitamin C amounts the drink had to be secured from the direct sunlight so we chose to use shrink sleeve labeling for it.

The Marketing:
Created and developed by our partners “MoonTroops” Creative agency
The Brand:

It had to be interesting and inviting, easy to pronounce and to remember. We merged the last name of our partner Egidijus Dragūnas with the logo to create the Dragoon.

Packaging Design:

It had to shout out the health benefits, so we chose white background and light bright colorful design. We added the “Goodness meter” on the side to state our ingredients. The typography was playful and fun, because we tend to target children consumers as well.

We made the drink positive and attractive with a tasty dragon on the center of the bottle!

Check it out at www.dragoondrink.com