Food industry is very competitive. Each day dozens of new products are being introduced to the market. To avoid mistakes you have to know the process of food and drink products development, drink formulations. Before launching your product you have to develop it in laboratory, make the laboratory testing, find the best suppliers of the raw material, have the certificates. To sum up, you have to do a lot of things before going public.

There are various ways how you can do it. You can try it by yourself or you can work with professionals and make everything faster and cost effective. Anyway, this is how the industry works:

Second step after the idea is very important. Flavour house will help you to develop your formulation, gather you ingredients and prepare the compound for the production. Why it is so important? According to your requirements flavor house will develop you a formulation, recipe. Each flavor house is very different, because each of them have different capabilities, different know-how level, different pricing etc. . Before developing new product you have to know the difference between each flavor house. In case you make a wrong decision everything else will be worthless, because your product will not be the highest quality. It might be too expensive or it might be low quality. You have to prepare the cost analysis and optimize the production and development chain.

Third step is production. Who will bottle your drink? Where to bottle? How to optimize the production, logistic chain? Will it be far enough to transport raw material from flavor house to production site? There are hundreds of different soft drinks manufacturers. Which one you will choose? Each of them are different. Each of them has different filling lines, pricing, requirements, terms. Are you willing to learn from your mistakes or others? Maybe it’s time to work with professionals who are working with it on daily basis?

At this point we would like to introduce ourselves. Our company provides Beverages Development and Production Management dservices. We will help you to develop your recipe, drink formulation. We will choose the best raw material suppliers. At this moment we are working with more than 50 different raw material suppliers. We will optimize the raw material production chain for you. In our laboratory we will prepare you the samples, optimize product cost, make the laboratory testing etc. After creating your drink formulation we will take care of the production management. We empower our clients to focus only on marketing and sales while we doing all the management of the production for their beverages. We are working with more than 400 factories across the Europe and Asia and we will be able to optimize the production chain for your drink.

First you need the idea of what your drink will be, how it will look like, what purpose it will serve. It is crucial to visualise your drink in various consumption situations and adapt it and its attributes to match the specific situation. For example if you want to produce a sports drink it is important to consider various bottling solutions for the more convenient use during sport activities. When you envision the concept of the drink you will need to consult beverages developers about the formula of the drink. There are many variables in drinks formula, and the slight difference and adjustment of one of them will greatly impact your drinks taste, price, and validity. It is advised that your formula gets tested in the laboratories so that no health issues arise for your clients. Also it may be required to get the necessary certification in your country.

All previously mentioned aspects rest on your financial strengths. You have to value your capabilities very carefully. The overoptimistic evaluation of your financial capabilities may result in the total fiasco of your new product before it even got released. To do this properly it is required to do a full project financial analysis. This takes time and needs careful calculations to evaluate the real costs. Furthermore it may be hard to correctly evaluate all the cost factors of the beverage manufacturing when doing this for the first time, therefore we recommend consulting with beverage development agencies which have the required know-how.

Other important activities when developing drinks and preparing for the negotiations with manufacturers is the knowledge about the bottling and labelling processes. You will have to determine how your drink has to be bottled. So the list of the bottle or/and cans manufacturers will be needed. Your chosen bottling solution has to fit the capabilities of the manufacturer to fill such bottles. It is important to take logistics into account. Furthermore you need to know how your drink will be labelled. In most situations direct print at manufacturer is available only when placing high quantity order or it will be very expensive. Therefore you will need to have the designer which will design our label, the manufacturer of label and also the labeller.

Furthermore you have to determine the demand for your drink in the market. It is important that the manufacturer is able to produce the required quantity of your beverages at the right time. All of the manufacturers have minimum order quantity which is different in every factory. Also while some manufacturers will offer storage of your drinks after manufacturing, in some cases you will need to arrange warehouses to store your drink.

It is important to have a big list of manufacturers to be able to compare their prices and the manufacturing capacities. However you have to take into account the other services the factory may provide you. Sometimes a more expensive drink manufacturing may result in the cheaper overall drink cost because the manufacturer offers additional services such as storage, labelling and you do not need to spend money on it and you also save on logistics.

For more information about beverage development please contact MyDrink Consulting

The newest trend is the wine packaged in the 750ml PET bottles. This solution was implemented in Swedish market when the Swedish state alcohol monopoly Systembolaget. This was introduced in 2008, however, it took off in 2010 when all wines were available in previously mentioned PET bottles. The advantages of this packaging solution are that they are lightweight, convenient and they incorporate excellent closure features. The other edge of a PET wine bottle is that it can be easily resealed. Also although many perceive PET wine bottle to be less prestigious that glass bottles it is hard to distinguish the difference between the two since the design is identical. Furthermore, PET bottles have better transparent properties which help to reveal the quality of wine.

The other noticeable trend is the increase of PET bottles in “live” (non-pasteurised) bear bottling. This is mainly because of the new distribution channels for the bear that have been growing recently – street kiosks. There is noticeable increase in this kind of selling points in the Eastern European Countries. The consumers are allowed to choose from 0.5, 1 or 2 litter bottles which are filled with the bear of their choice. This is the unique selling point for non-pasteurised bear which is rarely sold in traditional retail supermarkets.

In the USA the white spirits are mostly sold in PET bottles, they account for more than 50% of all packaging used for such products. Since the PET bottles have successfully penetrated the economic segment market, currently there are tries to implement them in premium alcohol drinks. For example MS Walker in USA has launched premium vodka in 1750ml PET bottle using heavier design so that it replicated the glass bottle.

The economy segment private label whisky was launched in South Korea which was bottled in PET. This allowed the company to introduce the smaller size bottles of 200ml which was aimed at those for whom the whisky in common sized bottles (500ml or 700ml) was too expensive.

From the current trends we can expect the growth of PET bottles usage in private label alcoholic beverages since they offer various advantages versus standard glass bottles or metal cans. We can expect the penetration of PET bottles in other segments of alcohol drinks which will help the brand owners to other higher quality products at a lower price.

So what is production and operation management? The idea is to offer large retail center, entrepreneur, brand owner to outsource production management of their branded beverages portfolio. Where is the catch? It is very simple! Usually, production management requires experienced staff with knowledge in specific field (beverages). Companies have to hire expensive production managers, pay high salaries, pay for the travelling, taxes, international phone calls. Usually it takes additional time for the managers to understand the market, to find the best deals, to source for the factory list etc. . The problem is clear – companies spend too much money and time.
And at this stage MyDrink Beverages enters the marketplace with a solution to save money and time. Production and Operation Management services is constructed specifically for clients who are interested to focus on marketing and sales which brings the most value for their business while they can outsource production management to professionals. We enable our clients to forget all the technical problems of the production, because our experienced staff is already taking care of their drinks. What is the advantage for our clients? We bring high value services for our clients. Our clients save money and time, because they:

-          Do not hire additional staff for managing the project
-          Do not spend money for additional salaries, taxes, international phone calls, travelling expenses
-          Do not spend time arguing with the manufacturers
-          Do not spend time for the analysis of the manufacturers
-          Do not spend time for negotiations with the suppliers
-          Are getting better pricing working with MyDrink Consulting
-          Have a extensive support of the industry professionals

Today we can proudly say that our customers see the high value in our services. We are working with largest retail centers (Ukraine, Russia, Baltics), large brand owners and entrepreneurs. In case you are interested to get more information about production and operation management services in beverages industry contact our company.

MyDrink Beverages is working with largest Russia and Eastern Europe alcohol distilleries which are offering only the highest quality alcohol ingredients and bottling solutions. Our team will assist you through every step needed to bring the spirit to market including labeling, formula approvals, packaging and more. We are dedicated for our clients to take care of the production of private label alcohol beverages while they can work on marketing and sales. We bring know-how, supply chain management solutions, highest quality management services and mostly experience in drinks industry.

Private label vodka, gin, flavored vodka, ready-to-drink cocktails, tequila drinks, rum drinks, low calorie alcoholic drinks or any distilled specialty spirit for those who seek to own a distilled spirit brand. Contact us for more information about private label vodka drinks.

Minimum order quantity. Yes. It is the main problem. Basically it depends on the manufacturer in-house requirements, your relationship with him and your product type. Personal relationship with the drink manufacturers is the main requirement. You can get a better or better offer only when you have good relationship with the factories.

Payment terms. Usually beverage manufacturers require 100% in advance. It is very hard to get a payment delay for a new client. One more time: Unless you have a good relationship with the factory you can’t get a better deal.

Replacement. Do you know that beverage manufacturers are not very interested to replace damaged products? Do you know how hard is to make an agreement with them to replace it? Have you ever faced this problem?

Flexibility. I’m not talking about the flexibility of beverage manufacturers. I’m talking about your product flexibility. It is very hard process to transfer bottling from your beverage manufacturer to another. Without any additional experience and knowledge you will definitely make mistakes.

Price. The last but not least. Do you think you are not over paying for your product? Are you sure about that? Do you personally know 30 different factories and their pricing? You have to have a detailed analysis of different beverage manufacturers. Moreover, you have to know their pricing and capabilities. You have to be prepared in case you want to have the best price for you product. Do you homework!

This list can be as long as a big book, however, we suggest you not to spend your expensive time for analysis of beverage manufacturer. We suggest focusing on things that are really important such as marketing and sales. We are the professionals of beverage production management. We already done everything and we know how to do it better, faster and cheaper. Work with industry professionals.

So… Why it is good to outsource beverages production management?

The answer is very simple. Our clients will save time and money working with us. While we are doing all the technical job of sourcing for raw materials, searching for the best possible bottling solution, negotiating the prices our client is empowered to work marketing and sales (doesn’t this part of the business gives the most value for your company?).

Here are our arguments why you should choose this service and why it is good for you:

You will save MONEY:
You will not have to hire a professional production manager which is usually quite expensive;
You will not have to spend money for the salary, taxes, international calls, travelling cost etc.;
You will have the lowest expenses as possible just because you will have a full optimized production chain by our team of professionals who are working with this on daily basis;
You will receive more information than your competitors just because you will be working with professionals;
You will receive the best possible pricing for your product just because we have the negotiation power;

You will save TIME (same as MONEY, isn’t it?):
Your production manager will not have enough experience and knowledge of the local market as we have;
Your production manager will have to spend time for sourcing and negotiating which we have already done;
You will have to be discussing about your project with at least 20  factories at the same time, will you manage to get the best possible pricing without negotiation power?;
You will not be able to get newest price changes, trends or gossip of the industry;
To sum up, leave this to professionals and focus on marketing, sales which give the most value for you!

1. TURN-KEY Solutions

Turn-key refers to something that is ready for immediate use, generally used in the sale or supply of goods or services. This service enables our clients to save time and money for sourcing manufacturers, bottlers, packaging solutions providers by their self. We will provide a solution where, when and how to manufacture clients product at most cost effective price and quality. We do it faster and more efficient than our clients just because we do it 24/7. It is our specialization.
After the project is done we give all the direct contacts to the client with already prepared product. Client does all the management and organization by their self. By managing the production and developing the drinks we do not act as an agent, wholesaler or a middleman – you are directly introduced to the direct producers and you are able to renegotiate the pricing if you might think that you can get better deals, than us.

Our clients save time and money, because they:
Do not hire additional staff for sourcing
Do not spend money for additional salaries, taxes, international phone calls, travelling expenses
Do not spend time arguing with the manufacturers
Can contact directly to the factories
Are getting better pricing working with MyDrink Consulting
Have a support of the industry professionals

2.      Beverages Operation Management services

Operation Management includes the same as a TURN-KEY solution, however, there is an extra service which includes all the operation management for production of your drink. That means our staff will be taking care of all operations that includes the production of your drink while you be working only with marketing and sales.
Our expertise in the beverage chain management help our clients to save more than 80% of the usual development costs and to produce the products at the best possible conditions, so no extra expenses are wasted!
You profit comes from the sales, not from the purchase. You are able to use our workforce, knowledge, contacts and work system to let yourself focus on the strategically important duties.

Our clients save time and money, because they:
Do not hire additional staff for managing the project
Do not spend money for additional salaries, taxes, international phone calls, travelling expenses
Do not spend time arguing with the manufacturers
Do not spend time for the analysis of the manufacturers
Do not spend time for negotiations with the suppliers
Are getting better pricing working with MyDrink Consulting
Have a extensive support of the industry professionals

Our job is to provide the best possible production chain management solutions to your business so that you could focus on growing it.

PF Corporation has 30 employees and operate specific in the Norwegian, Swedish, Danish and the Chinese market through wholly and part owned companies.

PF’s company vision is to be a world leader in supplying a recognisable brand for sports nutrition and special high protein, low fat and healthy nutritional products for the consumer.

Private label sports nutrition